Thursday, May 16, 2013

Crowdsourcing becoming an easy shortcut for celebrities? Or not.

Kickstarter is one of a few crowdfunding platforms where individuals can become investors...without making any money. Paying for a possibility...and some sort of incentive based on how much you pay. Give $50 for a movie to be mad and get a free DVD, or something to that effect.

In the entertainment industry, crowdfunding platforms are great for independent artists who have some kind of fan base, but are lacking in a studio or label to get their idea off the ground.

When Kickstarter hosted a fundraiser for a Veronica Mars movie and raised over $2 million in a day, I was a little conflicted. Great that Veronica Mars fans are able to get their detective back, but how does this change the dynamics of what people pay money for on crowdsourcing platforms?

Should films, albums, shows that are mainstream enough to get a studio backing charge the fans? Is this going to effect the amount of money that will go into the fundraising efforts of independents who actually have no wide spread recognition?

Zach Braff also went onto do a Kickstarter campaign to raise funds for a sequel to Garden State. Are you kidding me? Zach Braff couldn't pay for this himself? I will admit that Kristin Bell could probably have paid for her goal as well, but I think for them it was more about finding out about genuine interest in the movie. I have now soured to the whole thing.

Stop giving these people money.

I was relieved to hear that a recent 90s TV star, Sabrina the Teenage Witch's Melissa Joan Hart,  failed. Her goal was to raise $2 million to make a movie called "Darci's Walk of Shame" and she only managed to raise just over $50,000. Burn.

I guess Sabrina the Teenage Witch was not as popular as she had hoped. Or maybe it was and her nostalgic fans were like, "Why are you making a movie about someone who is not named Sabrina?" Confusion.

This is probably not the best example of a celebrity failure because Hart is, at best, a D-lister, but maybe her embarrassing failure will deter future projects of the same vein.


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