Tuesday, February 12, 2013

Morgan Spurlock brings you the One Direction Documentary

From the man who brought you SuperSize Me, Where in the World is Osama Bin Laden and Mansome comes this next groundbreaking documentary phenomenon. Even the name makes me think life change: 1D in 3D.

That's right folks, Morgan has jumped on the money train. Can't really blame the guy, you gotta get money for that Rolls from somewhere right?

The documentary filmmaker made a movie for the tweens, or the 'Directioners' or people that just generally like concert-documentary films about how insane teenage girls are when their hormones are raging and teenage boys are singing and dancing in front of them. I would probably go with the second option. There are enough of them out there for Spurlock to make a good chunck of change.

Many pop acts have had moderately successful runs in the theatre from this type of film. Justin Bieber had kids lined up outside of theatres in purple to see Team Bieber's mass marketing campaign Never Say Never. Katy Perry capitalized on the year of her marriage and eventual divorce with her doc Part of Me. And of course who could forget the memorial money maker This Is It about the preparations of Michael Jackson's never performed London shows.

Other, less successful, takes on the pop band doc were made by Disney and didn't have the kind of heart tugging flare that the previously mentioned three hit home with. The Jonas Brothers and Miley Cyrus both had concert docs in theatres for limited releases that were not on the same level.

The bar has been set for music documentaries. You can't just film a concert and show it in 3D anymore...heck, you might as well just slot in 10 minutes of your full 90 min film for singing because people want the dirt.

Will Morgan give the dirt with his One Direction doc? Maybe. I mean, I am not sure how nitty-gritty one could get with a band that has only been around for a couple of years and has the combined lifespan of Bill Cosby, but we'll see.

The One Direction doc comes out in August.


PS Don't forget about the Backstreet Boys doc that is set to come out this Fall. Will be 10,000 times better than the one direction one because there will be at least 2 rehab story lines to entertain you.

1 comment:

  1. Uhhhhmm... check your facts about Miles. Hannah Montana/Miley Cyrus Best of Both Worlds Concert Tour has the second highest theatre average of all time (next to The Avengers) for wide releases - her film grossed more than 2 times as Katy's domestically and is quite on par with Michael Jackson and Justin Bieber (within 10M)



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