Wednesday, January 30, 2013

Alicia Keys named Blackberry's Global Creative Director

Alicia Keys was announced as the Global Creative Director of Blackberry.

"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to “Keep Moving”: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

This is the statement released by Blackberry. Um...so 'the face of' is no longer a good enough title for a celeb endorser anymore? This doesn't sound like a Creative Director, it sounds more like Business Development. "And Alicia has lots of friends who she could make say they like our product, thus we gave her a fancy title to entice her to make them use our product and act like they lurve it!

Are you a Creative Director? A person who is working up to be a Creative Director? How much does this piss you off? Seriously.

XOXO
Jes...

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