Sunday, February 5, 2012

OK Go...outrageous music video!

I've seen so many commercials lately that are a little bit larger than life because of the Super Bowl...but I seriously didn't know if this was supposed to be a music video for OK Go's song Needling/Getting or an ad for Chevy. many man hours were put into creating this? I tried to count the piano's but got tired of rewinding it. This whole set up in INSANE. It's unfortunate that Chevy had to be so involved, but I am sure they needed financial support for something that huge.

Regardless it is the most musically inventive for sure. Enjoy!

UPDATE: Actual info: The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.


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